The tandem high-speed Internet, wireless-phone-and-smart.

Income side, Canada showed a decrease of 5.2% in advertising revenues in radio. Is it just the recession or the tip of the iceberg? In

music, for fifteen years, the Internet-and tandem-MP3-player has messed. The music has never been much copied, distributed, shared, listened from the Internet but that the blow was very hard on the back of record companies. Their business model was based on what they have lost total control of music distribution. The new duo is now high-speed Internet, wireless-phone-and-smart.

Wi-fi is already everywhere and 3G too. Currently the United States, a phone sold in five is a smart phone. Is this a new reality threatening the business model of traditional radio? Yes. The radio will no longer control the exclusive access to the broadcast of a live audio stream and mobile. Radio must now contend with new players, in new mobile devices and a new distribution channel. It’s so true that the U.S. currently, the chicane is taken. Two associations (National Association of Broadcasters and Recording Industry Association of America) require nothing less than the manufacturers (Consumer Electronic Association) all smart phones include mandatory FM radio. Your iPhone or BlackBerry necessarily become an FM radio. For the manufacturer, I’ll spare you all the stones they throw into the pond but it simply treats the NAB and the RIAA Grandpa and Grandma bounded seeking to perpetuate the old traditional patterns.

Radio must really fear the Internet?

There is currently a live internet radio unprecedented growth since it launched its iPhone application in 2007. Pandora radio is available only to U.S. and still has more than 50 million members. It accounts for 50% of all Internet radio, far ahead of the U.S. radio giant Clear Channel and that is CBS. A success that is based on a musical offering personalized (unique to each listener), free and virtually without commercial interruption. Pandora plays a 30 seconds to 30 minutes while the radio commercial plays easily 12 to 15 minutes per hour. You want some? (more…)